Project Flow
Innovating an age old grooming ritual
Exec Summary
Brand
Dollar Shave Club
Role & Responsibilities
Product Design, Research, Product Innovation & Physical Prototyping
What
Consumer products are used daily all over the world. The containers used to store these consumer products often include a container body to hold the product and some kind of removable or openable orifice to allow the product to be extracted from the container body. But consumers use these products without the ability to know how much is left, to inventory their use or analyze the amount left in the containers. Therefore, people have trouble keeping the right products stocked and purchasing the right products when the products need replenishment.
Below, you’ll read about how we were able to take this opportunity and run with it, in a an interesting and innovation way.
Consumer products are used daily all over the world. The containers used to store these consumer products often include a container body to hold the product and some kind of removable or openable orifice to allow the product to be extracted from the container body. But consumers use these products without the ability to know how much is left, to inventory their use or analyze the amount left in the containers. Therefore, people have trouble keeping the right products stocked and purchasing the right products when the products need replenishment.
Likewise, manufacturers of products do not know which consumers utilize products, when they utilize products, and inventory levels in individual homes or workplaces. Therefore, manufacturers, who may know point of sale data, are unaware of more granular use data of any given product. Not only could manufacturers benefit from better understanding use habits of consumers and inventory levels, subscription services could benefit from knowing inventory in order to automate ordering and shipping of replacements, to minimize or eliminate a situation where a product has run out and no replacement is on hand.
The systems and methods here may be used to solve these technical problems with technical solutions that utilize sensors, wireless communications, and data analytics.
Patent #1: https://uspto.report/patent/app/20190156398
Patent #2: https://uspto.report/patent/grant/10,909,611
Using research, we flowed out the existing customer experience and uncovered some interesting pain points and opportunities.
MVP flow detailing how Members could add the new Smart Cap offering to their next box, activate it and use it.
After weeks of discovery and prototypes galore, we began feeling out different ways this could come to live with the help of professionals (not me hacking stuff together lol).
